tag:blogger.com,1999:blog-1963279515551666598.post5034347249653761548..comments2023-07-20T08:35:01.686+02:00Comments on dirty hands marketing: The first Belgian I-AdDennis Moonshttp://www.blogger.com/profile/16018327197080100069noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1963279515551666598.post-30953570044501985592010-10-06T12:36:33.587+02:002010-10-06T12:36:33.587+02:00Thanks for taking the time to comment Pascal!
Nic...Thanks for taking the time to comment Pascal!<br /><br />Nice way to think about it! A loyalty program for existing customers but also show possible customers that they would be better off at AXA.<br /><br />Also adding support for other mobile platforms would reach a lot more of their customers.<br /><br />I share your feeling about a missed opportunity to mean something for all their current and future clients.Dennis Moonshttps://www.blogger.com/profile/16018327197080100069noreply@blogger.comtag:blogger.com,1999:blog-1963279515551666598.post-958633943705312882010-10-05T21:10:02.468+02:002010-10-05T21:10:02.468+02:00I believe the best Loyalty strategies are those wh...I believe the best Loyalty strategies are those who have an aquisition potential. The O2 loyalty report describes that traditional loyalty programs don't generate enough ROI but become profitable thanks to their acquisition effect.<br />AXA does an attempt in this direction by showing the world that axa customers are better of..But AXA fails .. 1) Iphone touches only 5 % of customers - thus they create dissatisfaction 2) It looks like a PR stunt ..<br />They should have announced the development of apps on other Operating systems to counter this.<br /><br />But more than the communiction gimmick, i believe the claim handling process by mobile is a clever way of creating value for customers and the company<br /><br />pascal@tippingpoint.bepascal Tackhttp://twitter.com/TippingPoint_benoreply@blogger.com