online marketing psychology

March 11, 2011

Does your site really need badges and points?

Maybe you didn't care when you last got that Language Expert badge because you spelled your name right.

Maybe you don't care about that collection of secret items you've built up on that newssite.

But that's exactly what's wrong. These elements were put in to make you give a shit. If you want to make your app or site truly engaging, there is a lot more to it then just slapping points on.

I enjoy reading and writing about gamification. But the more the concept is spreading, the more people are doing it in a wrong way.

Not saying I got the magical formula, I've been there and tried to implement parts into an app and I know it is very hard to do right.

So it is good to see this presentation call out the bullshit and show how it can be fixed.

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