online marketing psychology

February 26, 2010

Putting more France into the Citroën brand

The new Citroën C3 is being launched in Brazil. It is the only car of the French car maker that is manufactured in Brazil. One thing I found interesting the role the origin of the brand plays in this campaign.

Germany is associated with quality and innovation, Sweden with safety and France can count on refined and cultured.

The advertisements include the car standing in a Parisian surrounding, with the Eiffel tower on the background. To commemorate the 90th anniversary of the company it also has a promotion  that with any sold car, a free trip to Paris is included.

Photo by lyramids-post on Flickr

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