online marketing psychology

July 3, 2010

A different kind of ambush marketing

larissa riquelme paraguay world cup personal branding marketing

There are not enough beautiful women on this blog. And since beautiful women are one of the most famous exports of brazil, it is important not to forget them!.

But todays curious case of personal branding involves a woman from Paraguay called Larrissa Riquelme.

She used the platform of the World Cup to promote her personal brand. With a modest investment (travel there, some match tickets) her brand awareness went up dramatically which will no doubt will get her new opportunities.

So was it a conscious decsion or a lucky break, nobody will know?

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