Companies do this is to avoid the cost of having to design a package for each country in specific.
- Belgium: Packaging with two of the three official languages. (Dutch and French for those wondering. Designed for a market of 10 million people.
- Brazil: Packaging in two languages, Spanish and Portuguese. Good for whole South-America, a market of 355 million people.
The main reason is not because most of them don't understand English, but to give them the feeling that they are not being ignored by the manufacturers.
This offers an opportunity for brands to get closer to this ethnic group. And with a huge expected population growth being close to them might have a big impact.