online marketing psychology

October 14, 2010

Energizing advertisement

This print ad for a new Reebok shoe really caught my eye.

Some things I think make it work: contrast between the red and black, the tagline: "the energy drink for your feet", the shoe sole connecting the copy in the two corners and the sole of the shoe that gives the impression of movement.

With two mentions of the shoe sole I think Reebok's point came across: showing off their new sole technology. And maybe to become a bit more hip!

Reebok Reezig shoes sole technology print advertisement

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