online marketing psychology

October 6, 2011

The Invisible Work

A part of Linchpin I thought was well fitting for today.
You could do Richard Branson's job.
Most of the time anyway. 
Except for what he does for about five minutes a day. In those five minutes, he creates billions of dollars' worth of value every few years, and neither you nor I would have a prayer of doing what he does. Branson's real job is seeing new opportunities, making decisions that work, and understanding the connection between his audience, his brand, and his ventures.
Excerpt from Linchpin by Seth Godin.

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