Greece is in shambles. Greeks are lazy and crooked people.
That's the reputation of the country and it's people for many foreigners. To break this negative spiral, Greece needs a change.
Branding expert Peter Economides blaims it on a lack of storytelling. Although there is plenty of holiday promotion, there is no branding, a real narrative that combines Greece's past, present and future.
An interesting view on how some of Greece's experts are on trying to get out of this mess.