online marketing psychology

December 12, 2011

Rebranding Greece

Greece is in shambles. Greeks are lazy and crooked people.

That's the reputation of the country and it's people for many foreigners. To break this negative spiral, Greece needs a change.

Branding expert Peter Economides blaims it on a lack of storytelling. Although there is plenty of holiday promotion, there is no branding, a real narrative that combines Greece's past, present and future.

An interesting view on how some of Greece's experts are on trying to get out of this mess.

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