online marketing psychology

June 28, 2010

Got (the right) milk?

milk packaging color codes

Cultural differences and milk packaging.

Most brands divide their milk offerings in a couple different kinds depending on the fat percentage. Going  from "whole milk' to "fat free milk".

In Europe and the US, the following coloring code is used on the packaging:

red: whole
green: low-fat
blue: fat free

In Brazil green and red have switched positions. ( Green package means whole milk and red means low fat milk).

Big deal you might think. But apart from me buying the wrong milk for the last year based on my Belgian habits, it is also a funny difference!

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